How to Improve Customer Satisfaction Using Courier Services

Online sellers are constantly thinking about how to improve customer satisfaction, with the desire to keep the client base happy continuing to stand out as one of the most important factors for a successful enterprise.

Keeping the clientele in good spirits will naturally result in repeat business – with figures suggesting 25%-40% of revenue in stable businesses come from customers who will regularly purchase from the same company.

As such, ensuring the people who matter are content has the potential to take you from an unstable and inconsistent stop-start business, to a brand which is able to easily sustain its growth and success rates every month.

One such means of improving customer happiness comes in the form of diverting away from regular delivery methods and instead championing the use of bespoke courier services. What’s the difference, I hear you ask? Let’s tackle that question, as we delve into how to improve customer satisfaction utilising this useful service.

1. Delivery Speed

We live in a world where people are growing more and more impatient with every passing day. The invention of smartphones and increased internet usage has brought the world closer together, but has also resulted in this newfound impetuousness – where people expect things almost immediately.

As such, a courier service works to help eliminate that dreaded wait-time, with people able to get their orders within the space of a 24-hour period. The courier will be able to deliver much faster than a regular service because:

• They have a very limited number of addresses to visit (sometimes just one location)
• Courier services charge a little more, meaning they can afford to travel the breadth of the nation in a day
• Specialist drivers are employed with years of experience of traversing the country (they know their way about and aren’t likely to get lost)

The necessity to receive 24-hour delivery has recently led to the creation of Amazon’s latest invention – Prime. This service sees the online market place offer a guaranteed one-day delivery service, but only on select items.

Couriers effectively take this process one step further, ensuring that literally everything you ship out will arrive within a one-day window. If you’re pondering how to improve customer satisfaction, handing them a service which guarantees they’ll get their product within a day – no matter what it is – will be massively beneficial.

2. Track a Delivery

Customers are a little needy at times. They’ll want to know exactly where their package is – preferably at all points in the journey. Once again, this is something a courier service will guarantee, compared to regular postal delivery options which are inconsistent when it comes to tracking.

A courier will keep you up-to-date at all times, letting you know things like:

• The time of dispatch
• When the journey began
• How far they are from their destination (time and distance)
• When they’ve arrived at regular check-in points
• The amount of deliveries they have ahead of you in the queue (if there are any)

This isn’t something which is limited to just the UK however, with even global services able to be tracked for overseas packages. These constant updates also hand customers the flexibility to:

• Re-arrange the precise time of delivery
• Change the collection method – if you won’t be in at any of the available times, you can arrange to collect your package from a depot instead, once the journey has already started

Handing people the knowledge of where their items are at all times, as well as the power to alter the specifics of the delivery, will go a long way to ensuring they’re as happy as possible. It’s easy as pie to keep track of your delivery online – just enter in your parcel number on the appropriate page.

3. Reliability

There are a lot of factors which determine customer satisfaction rates when it comes to the reliability of a delivery service. Some of the most prevalent include:

• Receiving their package on the date stated
• Having the delivery turn up at the specified time when a person is free
• The quality and condition of the item once it has arrived at their door
• Ensuring their parcel is securely stored and not susceptible to infiltration (in the case of personal or business documents)

Generally speaking, most courier services make it their prerogative to ensure they provide a service which adheres to these factors – ultimately, it’s what makes them stand out from the regular means of postal delivery.

There’s no guaranteed way of knowing a courier service is up to scratch or not, but, for the most part, online reviews will provide you with a decent idea when it comes to the trust levels of the company you’re using.

4. Fair Pricing

Nothing’s more infuriating for customers than ordering something as small as a book and having to pay the same sort of shipping costs they would for delivering something as hefty as a full chest of drawers.

In the case of a courier service that wouldn’t be how it is – with the price of shipping solely reliant on the size and distance the package would travel. While this will see the cost boosted for larger items, it makes the overall price far more enticing on small to medium sized items – which make up the primary bulk of online orders.

When it comes to overseas services, rates can get out of hand pretty quickly – and again courier services strive to limit this. Generally, rates for international shipping will be fixed. This stability makes ordering from overseas far more manageable and appealing to customers.

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If you’re wondering how to improve customer satisfaction rates, a courier service is definitely the right way to go. As we’ve discovered, there’s a whole heap of ways in which utilising the service will prove to boost the happiness of your consumer base.

In truth, you need look no farther than Post and Packing for your courier needs. We have a dedicated service which has run smoothly and efficiently for years. When thinking about how to improve customer satisfaction rates, we’re a name you can trust.